11 Ways to Use Marketing Hacks to Get High Prices with Free Shipping
11 ways to use marketing hacks to get high prices with free shipping will be discussed in this blog. In today’s digital world, free shipping is necessary for any business looking to compete in the crowded e-commerce space. But how can you use this cost of doing business to your advantage? You can encourage customers to buy more and maximize profits without increasing prices by utilizing marketing hacks. Are you scrutinizing for ways to increase your prices while offering free shipping? If so, you’re in luck! This blog post will discuss 11 marketing hacks you can use to achieve this goal. By using these hacks, you will be able to increase your prices without losing any customers. So what are you waiting for? Read on to learn more!
Bundle Products Together
Bundling products at a discounted rate helps you sell more items at once and encourages customers to shop more of your inventory. It also helps you save on shipping costs since it is likely that all the items will be shipped together in one package. For example, area rugs can be sold in pairs or sets, increasing the sale value and reducing shipping costs.
Leverage Limited Time Offers
Leveraging limited-time offers such as flash sales or holiday promotions encourages people to purchase now. At the same time, they can still get a discount because they know that their deal won’t last forever. For example, offering free shipping and a 10% discount on all orders placed within the next 24 hours can help increase sales and encourage customers to purchase while they still have time.
Offer Discounts for Bulk Purchases
Offering discounts for bulk purchases is a great way to incentivize customers to buy more items and increase their overall order value. You can offer a flat discount on orders over a certain amount or give customers tiered discounts based on how much money they spend, for example, 10% off orders over $100, 15% off orders over $200, and 20% off for all orders over $500.
Offer Free Gift Wrapping
Offering gift wrapping with every purchase is an easy way to make your customers feel special and increase your products’ perceived value without raising prices. For example, you can offer free personalized gift wrapping with each order or a selection of custom-designed gift wraps. And Gift cards are also one of the easiest and most profitable ways to increase sales while offering customers a great incentive to purchase more items. You can incentivize customers to buy your products by offering discounts or gift cards for every purchase made over a certain amount.
Add Strategic Upsells
Adding strategic upsells after checkout allows customers to add additional items at a discounted rate without paying for extra shipping costs — this could include accessories, additional product sizes/styles, or related products that complement their original purchase. For example, if a customer purchases shoes, you can upsell them on socks or shoe polish.
Increase Minimum Order Amounts
Increasing minimum order amounts are an effective way of ensuring that customers spend enough money on their order so that you can cover the cost of shipping while still making a profit. You could also offer free shipping over a certain amount to incentivize them to reach the minimum threshold required for free delivery. For example, if you sell Persian Rugs, you could offer free shipping on orders over $200. And if you sell books, you could offer free shipping on orders over $50.
Create Loyalty Programs
Creating loyalty programs helps reward existing customers and incentivize them to return again and again by offering exclusive discounts on future orders or allowing them access to special promotions before anyone else knows about them. For example, if you own an online store selling shoes, you could create a loyalty program where customers receive 10% off their next purchase after ordering three or more times.
Target Local Customers with Pickup Options
Targeting local customers with pickup options allows them to avoid paying any shipping fees while still getting their hands on your products quickly – this works especially well if you’re selling high-ticket items like furniture or electronics. To make this strategy work, you could offer a special price for those customers who pick up their orders from your store or warehouse, like offering 10% off their total purchase to incentivize them.
Add Value by Including Free Gifts with Orders
Adding value by including gifts with orders is another great way of ensuring customers get something extra out of their purchases without raising prices or charging for shipping. This could be anything from a free sample of your product or a complimentary item related to the one they purchased. You can also try bundling products and offering them at discounted prices with free shipping as a bonus.
Utilize Automated Email Campaigns
To Remind Customers Of Your Free Shipping Policy – Utilizing automated email campaigns can help remind customers of your free shipping policy and encourage them to take advantage of it when placing their next order. You can also use these campaigns to showcase related or complementary products that customers may not have considered buying. Like RugKnots, a selling rug company, set up automated emails that send out a follow-up message after a purchase, letting customers know about the free shipping policy.
Utilize social media To Promote Your Shipping Policy
Lastly, using social media platforms such as Facebook, Instagram, or Twitter allows you to promote your free shipping policy in front of millions of potential new buyers who may not have been aware of it otherwise. This can be a great way to boost sales and draw attention to your business. For example, you can create an appealing ad highlighting your free shipping policy and post it to your social media accounts. You could also use Twitter to highlight customer testimonials of how they saved money by taking advantage of your free shipping offer.
Free shipping is essential in today’s increasingly competitive e-commerce space, but it doesn’t maintain to be just another cost of doing business; when used strategically, it can help increase profits by encouraging users to purchase more items at once and thus increase your average order value (AOV). Following these eleven creative strategies, website owners can leverage marketing hacks and maximize profits with free shipping!
Comment below to share your experience and successes using these methods or if you have any additional tips to add!
Thanks for reading.Happy shopping!